Greetings from JustKrunch !
We are proud to introduce Just Krunch, a revitalized brand with a fresh structure and a firm commitment to growth, strength, and long-term success. We are ISO-certified and operate as a private limited company with a registered trademark.
Our journey in the food industry began in November 2011 as Jalaram Foods, with a simple yet ambitious goal: to provide the finest handmade khakhra for health-conscious consumers. Starting with just four varieties, we continuously expanded over the years, introducing new products and categories while maintaining our dedication to authenticity and quality. With extensive experience in crafting handmade mobile khakhra, select healthy namkeen, and exclusive bakery products, our team saw the opportunity to redefine snacking—and that’s how JustKrunch was born.
One of our key beliefs at JustKrunch is women empowerment at every level. Our production unit is mainly comprised of women from all walks of life, who are extremely talented at crafting innovative new products from traditional recipes using the finest natural ingredients. Our Core Team members too comprise of enterprising women heading the Finance, R&D, Business Development and Operations and we take pride in fostering an inclusive and dynamic team that helps drive our vision forward.
We promote a workculture of excellence that is driven by your core values i.e. Integrity, Growth Mindset, Empathy, Excellence with velocity and Customer-centricity.
Our mission is simple: to offer healthy, delicious snacking solutions that fit seamlessly into modern lifestyles. Whether you’re looking for a quick bite between meals or a wholesome breakfast option, we aim to meet your needs sustainably and be your go-to brand for quality, taste, and health.
Join us on this flavorful journey because with Just Krunch, snacking just got better !
People of JustKrunch !
Varsha Shah
Varsha has an exceptional business acumen and plays a pivotal role in driving the company towards success by looking for opportunities to showcase her creativity and assist in innovation.
By actively participating in research & development on the latest emerging market trends and evolving consumer preferences, Varsha ensures that the brand is up to date and at the forefront of the industry. Her insights pave the way for introducing new and innovative products on a regular basis. Additionally, she ensures that all the necessary compliances are being taken care of.
She also acts as a pillar of support, adding more value on the ground level with her ability to knit the growing family of team members.
Sejal Shah (Bahadur)
Sejal, with her extensive experience as an Inter CS & CA, and expertise as a financial & business analyst, is instrumental in maintaining optimum financial health of the company.
Her expertise lies in evaluating monetary risks, creating economic models, analysing market trends, preparing budgets, managing investments and cash flow and ensuring compliance with financial regulations. Her strategic approach ensures that the organization is up to date on its financial statements and maintains smooth cash flow by forecasting future cash needs.
She ensures the work environment is lively and interactive, fostering a sense of camaraderie and team spirit.
Chetan Shah
Having decades of experience in the FMCG sector, and being the visionary founder of Jalaram Foods, Chetan is the driving force of the organization. His relentless pursuit of innovation and commitment to authenticity in food products is what led to the formation of JustKrunch.
His expertise in various subjects from business development to end-to-end operations ensures long-term growth and steady success of the organization.
He has dynamic personality and a strong passion for his mission. His unwavering spirit motivates each team member to pour their heart and soul into their work, fostering a positive company culture.
Chintan Ghatalia
Chintan, a CA & CS by profession, is a visionary entrepreneur, with a flair for innovating and promoting a healthier lifestyle through innovative food products.
He is the driving force behind the brand’s social media presence and his role also involves developing the e-commerce vertical for the brand. Besides maintaining statutory compliances for the company, he is also instrumental in securing financial resources based on the organization’s evolving needs.
His enthusiastic and optimistic attitude infuses the workplace with fresh energy, fostering creativity and progress at every step.
Our Unique Strengths and Key Advantages for customers
Whole Wheat Grain flour
Our use of whole wheat flour in products like Khakhra helps ensure that our products have higher nutritional value and a longer shelf life without compromising on taste.
100% Natural Ingredients
We believe in preserving the natural flavor of the ingredients used in our products. If we used green chilly which was less spicy then our Khakhra would also taste less spicy, we don’t partake in adulterations to cater to a specific taste. This ensures that the natural taste and authenticity is retained.
Transparent Packaging
Most of our products come in a see-through packaging, ensuring that the customer can view the product before purchasing. This helps us in maintaining trust and transparency.
Always Fresh
While our products have a naturally higher shelf life, we list it shorter in order to ensure that the customer gets to enjoy a fresh product and has a pleasant experience. Our emphasis on freshness and quality over longevity sets us apart.
Hand Made
We prefer traditional hand-made production rather than machine-based. This helps us in maintaining quality and taste.
Empowering Women and Rural Communities
We take pride in generating rural employment and hiring unskilled sections of women. Our company provides them an opportunity at a better life through financial freedom and social security.
Back to Basics Approach
Our product offerings honour traditional methods, techniques and recipes that were passed down to us by our mothers and grandmothers.
Wide Selection of Products
Our variety in products enables us to cater to customers with varied buds and individual dietary preferences. It also helps us providing a different experience throughout the year with different flavors.
Customer-centric - Backed with quality guarante
Our products come with a guarantee. If a customer is dissatisfied by the quality of our product, we offer a full refund for the same.
Our Unique Strengths and Key Advantages for customers
Exports:
We are in the process of exploring international markets & collaborations. Our production Unit is fully equipped to meet international standards and meets the export norms in terms of products as well as packaging. If you have any specific requirements, kindly reach out to us.
Private Labeling
We offer private labeling options for many small and large corporations